Books Butterfly Editorial Reviews

Blog Posts that walk you through adding Editorial Reviews to your Amazon Book Page (via Amazon Author Central)

3 blog posts that explain how to do that (you can read any one of the three) -> 

Just Publishing Advice -> https://justpublishingadvice.com/amazon-editorial-reviews/

TCK Publishing -> https://www.tckpublishing.com/adding-editorial-reviews-to-amazon/

Jane Friedman -> Benefits of Editorial Reviews & How to Add Them -> https://www.janefriedman.com/amazon-editorial-reviews-are-you-using-this-incredible-section/

Benefits of Adding Editorial Reviews

Editorial Reviews give credibility, especially if the Editor or Editorial Service is a respected and/or successful one

Editorial Reviews add social proof (other people are reading and reviewing the book) and pre selection (other people like the book and have ‘pre selected’ it)

Editorial Reviews can add on to good reviews from readers

In cases where reader reviews are missing, or review rating is not ideal, Editorial Reviews can compensate for missing/low reader review ratings

Editorial Reviews show up right after the book cover and book description, and before reader reviews. So, good Editorial Reviews can make a very strong and very positive first impression